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As a full service agency, Haywire can provide many services in-house including strategic planning from our team of experienced people, engaging creative design and copywriting, effective website and internet products, CD-ROMs, tradeshow promotions and exhibitions, even film, video and commercial production.  
The communication services offered at Haywire focus on the marketing disciplines necessary for attracting every target audience.  These services are divided into three categories which include Strategic Counseling, Brand Development, Creative and Media.

Strategic Counseling

  • Strategic Planning and Business Development Counseling
  • Premarket, Prelaunch, and Launch Strategic Counseling
  • Business-to-Business Marketing
  • Competitive Analysis
  • Market Analysis and Opportunities
  • Marketing  communications plan development
  • Professional Advertising and Promotional Programs
  • Professional and Patient Education Materials
  • In-office programs
  • Brand Development

Brand Identity and Guidelines Development

  • Corporate and Product Positioning
  • Corporate Brand Creation and Development
  • Product Brand Creation and Alignment
  • Integrated Campaign Development
  • New Product Launches
  • Line Extensions
  • Product Repositioning/Re-launches
  • Corporate Voice/Identity

Creative and Media

Creative Services

  • Advertising
  • Brand Creation
  • Interactive Design
  • Newsletters
  • Film/Commercial Production
  • Rich Media Design
  • Interactive CD-ROM Design and Authoring
  • Collateral
  • Logo/Package Design
  • Direct Marketing

Multiphase Direct Marketing Programs

  • Flat and Dimensional Mailings
  • Direct Marketing combined with Tele
  • Detailing in called-on and non-called on territories
  • Script Development
  • Sample Fulfillment
  • Database development management and maintenance
  • List Research and Purchase
  • Online Strategy and Modeling
  • Interactive Services

Competitive Analysis

  • Information Architecture
  • Usability Testing
  • Content Development and Management
  • Interactive Design and Production
  • Banner Advertising
  • Email and Viral Marketing
  • Loyalty and CRM Programs
  • Wireless and Mobile Applications
  • Desktop Application Design and Integration
  • Online Media Buying
  • Site Partnership Development
  • User Tracking and Measurement
  • Sales Promotion

Direct Mail Initiatives

  • Promotional Advertising
  • Event Promotions
  • Media Promotions
  • On-Site Promotions
  • Co-Promotions
  • Customized Sales Representative Literature
  • Customized Giveaways
  • Event Marketing / Tradeshows

Creative and Media (continued)

Press Conferences

  • Project Management
  • Site Research, Selection and Planning
  • Booth Design/Construction
  • Display Graphics
  • Pre-Show/Post-Show Promotions
  • Pre-Show/Post-Show Follow-up Materials
  • Database Management and Research
  • Customized Giveaways
  • Print and Broadcast

Media Research

  • Planning, Scheduling and Buying
  • Traditional and Non-Traditional
  • Comprehensive Media Plans
  • Newspaper/Magazine
  • TV
  • Radio
  • Out-of-Home
  • Transit
  • Internet/Banners
  • Direct Mail
  • Recruitment Advertising
  • Sales Representative Initiatives

Content and Design of Sales Rep Materials

  • Innovative/Interactive Programs
  • Lunch and Learn Programs
  • Sales Rep Teleconferences
  • Employee Reward Programs
  • Educational Initiatives / CE
  • Live Meetings

Satellite Symposia

  • Regional Symposia
  • Teleconferences
  • Advisory Meetings
  • Local Programs (Lunch and Learns, Lunch/Dinner CE teleconferences, Dinner Programs)

Enduring Materials/Home Study Programs

  • Clinical Monographs
  • CME Reprints®
  • Slide Monographs
  • Video Programs
  • Audio Programs
  • Newsletters
  • Internet-based Programs
  • Meeting room setup, arrange signage and other meeting materials
©2005 Haywire